Nobody from NASCAR would ever come right out and say this, so I will. One factor behind why the plug was pulled so fast on Sunday night's Daytona 500 was television ratings.
Fox Sports announced the ratings results Tuesday and the race got a 9.2 national rating with a 19 share. That means 9.2 percent of all households were tuned to the race at an average point during the telecast, and that 19 percent of households where the television was in use was watching Daytona.
Fox points out that the average viewership of 16 million was higher than the average viewership for the Final Four (15.4 million viewers), Beijing Olympics (15.2 million), 2008 NBA Finals (14.9 million), Kentucky Derby (14.2 million) and the final round of The Masters (13.1 million) and US Open (12.1 million). Last year's Indianapolis 500 drew 7.2 million viewers.
But here's where the rain comes in. Last year's race got a 10.2 rating and had 17.8 million viewers. Part of that was because the rating grew from 10.4 to 12.1 in the final half-hour of racing. It stands to reason that more viewers would show up for the finish of the race. That's one reason the 500 was started at 3:40 p.m., so that it would end around 7 p.m. at the beginning of prime time.
This year, the rain came just after 6:30. The rating hadn't yet begun to build as rapidly as it might have. And when the racing stopped, Fox and NASCAR knew that people all across America were tuning out. Even if the race had restarted, it was going to be at least a couple of hours before it resumed because it would take that long to dry the track.
If Fox continued with its coverage through a rain delay of that length, viewership would have plummeted and the whole average rating would have dropped, too. By ending the broadcast as quickly as possible, Fox minimized the loss of ratings as much as it could.
Does that mean that somebody from Fox told NASCAR to pull the plug? Or even asked for that to happen? Not necessarily. But television is an important part of the NASCAR business equation, and the people making the call on whether the race would be resumed are part of the NASCAR business leadership. They understood that viewers were clicking away or would be if it appeared a long delay was in order.
NASCAR had plenty of other reasons to make the decision it did. There are a lot of bad things about a decision to resume a race at 10:30 or 11 p.m. -- or even later. You've got fans parked everywhere around the track and you need people to help them get out of there. You have major roads closed off in anticipation of the mass egress following a race. In this case you had information suggesting it might keep raining for a while, too. Television wasn't the only factor. It might not have even been a major factor. But it was a factor.
The race had the highest ratings in Greenville, S.C., with a 21.2. Greensboro was second at 19.9. Charlotte was sixth behind those two as well as Dayton, Indianapolis and Knoxville. The rating in Charlotte was a 15.6.
Tuesday, February 17, 2009
Daytona rain left TV ratings bump high and dry
Subscribe to:
Post Comments (Atom)
15 comments:
That's what I thought. Fox had scheduled four new shows of The Simpsons, King Of The Hill, Family Guy, and American Dad and they weren't going to let a little race interrupt them.
So I guess now it is all about money and not racing, what a shock. I think that they need to go back to a 1:00 start for all of the races and I would bet that they will find that they have much better viewership that way instead of worrying about their damn money.
They Blew it! I didn't watch any of that crap!! Went motorcycle riding after the race was called.
Did I mention I'm one of those Nielsen people?
Some of these Fox makes are misleading. The networks have killed the NBA Finals and the Final Four with late starts. If I remember, the UNC-Kansas game didn't start until almost 10:00 in the East and the Finals don't start until after 9. How are average for ratings for the Kentucky Derby figured? I'm sure for the 2 minutes the race is run, the number of viewers is much higher than the number Fox mentions. The Olympics are on 24/7so an average there is misleading. The only valid comparisons to me are to the golf events.
Has this catering to the West Coast caused an increase in TV ratings in LA, Phoenix, San Diego, etc. It certainly doesn't translate into fans at Fontana.
Of course, we can save the Fontana rants until later in the week.
When did the rain stop at Daytona? 10:00? 10:30? And wouldn't it have taken 2 to 3 hours to dry the track? And weren't there 180,000 people there? Sure does sound like NASCAR made the right decision.
Does this mean there won't be any articles in the future about the races' being too long?
Your theory makes sense...now if we could just figure out the "grassy Knoll"
Some of this information is all wet...Not that it seems to matter, but I was THERE......there was .04 inch of rain at Daytona (reported the next day by the weather service) and it lasted off and on about 1 hr....which would have been about 7:30 pm. When the rain started, over the Fan Scan radio, they said there were some showers that would be off and on for about 1 hr. but that they would run the race even if it was 4:00 a.m. We put on our rain ponchos, like many others, and were prepared to stay. Less than 5 minutes later, they called the race...Fans who travel hundreds of miles (in our case 1,800 miles) and spend considerable amounts of money on everything from tickets and food to lodging and rental cars, could really care about TV ratings and Fox's pocketbook. But, let's face it, it's about everyone else's money....except the fan's. They better be careful, or not only will they be getting an even lower viewer share, there won't be anyone in the stands either!
puma femmes stores offer you the most popular fashion shoes, including the puma basketpuma puma BanXie and shoes. All the puma product factory direct sale, special processing, create the most inexpensive puma stores.National Weather Service Meteorologist Jason puma CAT said this week's temperatures will mirror seasonable averages of highs around 71 and lows about 42 degrees ...
Puma shoes , Ugg Boots , nike max shoes, NIKE AIR MAX TN ,nike max shoes ,PUMA CHAUSSURES, NIKE SHOX Torch ,puma Ferrari F1 ,PUMA DRIFT CATmens clothing men's sweate, cheap columbia jackets, lacoste sweater, ralph lauren polo shirts,ski clothing. Free Shipping, PayPal Payment. Enjoy your shopping experience on mensclothingstore.Us
nike tnEnter the necessary language
translation, up to 200 bytes winter, moves frequently in Chinanike chaussures showing that the deep strategy of the Chinese market. Harvard Business School, tn chaussures according to the relevant survey data show that in recent years the Chinese market three brands, Adidas, Li Ning market share at 21 percent, respectively,
童裝批發
童裝批發
童裝
童裝
酒店喝酒
酒店消費
喝花酒
粉味
禮服酒店
寒假打工
酒店小姐
酒店應徵
禮服店
酒店日領
便服酒店
酒店上班
酒店經紀
便服店
酒店上班
酒店打工
台北禮服酒店
台北酒店經紀
酒店
酒店pt
台北酒店經紀
酒店兼差
台北酒店
台北便服酒店
酒店工作
台北禮服店
酒店公關
酒店午場
台北酒店公關
酒店行政
酒店資訊
A片下載的成人影片下載的免費A片下載的日本A片的情色A片的免費A片的成人影城的成人電影的線上A片的A片免費看
米蘭情趣用品的情趣用品的情趣的飛機杯的自慰套的充氣娃娃的AV女優.按摩棒的跳蛋的潤滑液的角色扮演的情趣內衣的自慰器的穿戴蝴蝶的變頻跳蛋的無線跳蛋的電動按摩棒的情趣按摩棒的
艾葳酒店經紀公司提供專業的酒店經紀, 飯局小姐,領檯人員,領台,傳播妹,或者想要到台北酒店、林森北路酒店,私人招待所,或者八大行業當酒店PT,酒店公關,酒店兼職,想去酒店上班, 日式酒店,制服酒店,ktv酒店,禮服店,整天穿得水水漂漂的禮服酒店,鋼琴酒吧當酒店領檯,酒店小姐,公關小姐??,還是想去制服店當上班小姐,水水們如果想要擁有打工工作、晚上兼差工作、兼差打工、假日兼職、兼職工作、學生兼差、兼差、打工兼差、日領工作、晚上兼差工作、酒店工作、酒店上班、酒店打工、兼職、兼差、兼差工作、酒店上班等,想了解酒店相關工作和特種行業內容,想找打工、假日兼職、兼差打工、或晚班兼職想擁有快速賺錢又有保障的工作嗎???又可以現領請找專業又有保障的艾葳酒店經紀公司!
艾葳酒店經紀是合法的公司工作環境高雅時尚,無業績壓力,無脫秀無喝酒壓力,高層次會員制客源,工作輕鬆,可日領、現領。
一般的酒店經紀只會在水水們第一次上班和領薪水時出現而已,對水水們的上班安全一點保障都沒有!艾葳酒店經紀公司的水水們上班時全程媽咪作陪,不需擔心!只提供最優質的酒店打工,酒店上班,酒店打工環境、上班條件給水水們。
水水們妳有缺現金、有卡債、缺錢卡奴的煩腦嗎?想到日本留學日本打工嗎?妳是工讀生找工作??想要擁有高時薪又輕鬆的夜間兼職工作,打工機會和,假日打工,兼職工作日領假日打工的機會嗎??想實現夢想卻又缺錢沒錢嗎!??整天還在煩腦如何賺錢有什麼賺錢方法,和賺錢最快方法!?,想要打工,日領工作,短期打工,兼差工作,打工兼差工作嗎!?,
請加入我們艾葳酒店經紀公司工作單純輕鬆”高時薪”又可日領徵想要當傳播妹,上班小姐,酒店兼差,酒店兼職,歡迎學生打工,!!!
加入我們實現夢想就從現在開始^__^
Do you want to get the most popular sports accessories? Please click our website, we offer many kinds of fashionable Air Jordan Shoes, NFL Jerseys, MBT Shoes, Nike TN and Puma Shoes Men , especially in NFL Jerseys, you will find more than thousand kinds of jerseys in our store. We guarantee the best quality and the best service for every consumer. If you are interest in, please feel free to contact us, we will reply you as soon as possible.
Moncler
Moncler Jackets
Moncler coats
discount Moncler Vest
Moncler outlet
moncler polo t-shirt
spyder
spyder jackets
spyder ski wear
spyder outler
Post a Comment